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Item #:
282588461
Logo Beginnings. Logo Modernism. 45th Ed.
Item #:
282588461
NGN 67590
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What Stands Out
Historical Insights
This edition offers a comprehensive exploration of logo design evolution, providing readers with rich historical contexts, enhancing understanding of modern graphic design's roots and influences.
Visual Impact
Featuring over 1,500 logos, this book showcases striking visuals that inspire creativity, making it an essential resource for designers seeking innovative ideas in their work.
Expert Commentary
Includes insights from leading design experts, giving readers valuable perspectives on design philosophies, techniques, and the significance of logo design in contemporary culture.
Product Details
- A finales del siglo XIX, las marcas comenzaron a reemplazar a los emblemas tradicionales, como los escudos de armas, y se convirtieron en los nuevos símbolos que identificaban a las empresas. Al principio, los logotipos tendían a ser figurativos, pero con el tiempo se transformaron en las imágenes abstractas que vemos en todas partes hoy en día. Sin embargo, muchas marcas emblemáticas, como Rolex, BMW, Louis Vuitton y los Yankees de Nueva York, siguen usando logotipos diseñados hace 100 años. Con el fin de reunir dos volúmenes anteriores, Logo Beginnings y Logo Modernism, en un solo compendio, el experto en diseño Jens Müller (apodado “the logo detective” por la revista Wired), ha rastreado archivos históricos de marcas comerciales y publicaciones de diseño, y ha desenterrado miles de logotipos que se remontan hasta 1870, incluidos muchos diseños olvidados y versiones iniciales de los identificadores de marca actuales. Para mayor claridad y facilidad de consulta, tanto la sección “Beginnings” como “Modernism” se dividen en categorías (como figuración, forma, efecto y tipografía), que a su vez se subdividen en elementos básicos de diseño, como círculo, línea, alfabeto, superposición, puntos y cuadrados.Para contextualizar, además del ensayo del autor sobre la historia de las marcas comerciales, R. Roger Remington escribe sobre el modernismo en el diseño gráfico, además de perfiles de ocho diseñadores de referencia, entre ellos Paul Rand, Yusaku Kamekura y Anton Stankowski. Este libro, que abarca desde medios de comunicación hasta gigantes del comercio minorista, aerolíneas y galerías de arte, es un recurso de valor incalculable para diseñadores gráficos, publicistas y expertos en marcas. También hará las delicias de los aficionados a la historia cultural y corporativa, y de cualquier persona interesada por el poder persuasivo de la imagen y la forma.
| Publisher | TASCHEN |
| Publication date | 10 July 2025 |
| Edition | Multilingual |
| Language | Multilingual |
| Print length | 512 pages |
| ISBN-10 | 3754401378 |
| ISBN-13 | 978-3754401378 |
| Item weight | 1.13 kg |
| Dimensions | 15.6 x 3.4 x 21.7 cm |
Who Should Buy?
-
Design Students
Students studying graphic design can gain valuable insights into logo history and modernism for their coursework.
-
Graphic Designers
Professional designers will benefit from exploring iconic logos and modern design principles for inspiration in their work.
-
Design Enthusiasts
Anyone with a passion for design can appreciate the evolution of logos and understanding their cultural significance.
-
Casual Readers
Individuals looking for light reading may find the content too technical and focused on design specifics.
Product Description
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Hardcover Branding & Logo Design Editorial Review
Logo Beginnings. Logo Modernism. 45th Ed. is a captivating book published by TASCHEN that showcases an impressive collection of international logos, featuring 512 pages of design inspiration that's perfect for both enthusiasts and professionals in the field. As indicated in various reviews, many readers find this book a valuable resource for creative ideas, although some express a preference for color logos over the black and white selections. Its multilingual edition caters to a broader audience, enhancing its appeal as a design reference. With dimensions of 15.6 x 3.4 x 21.7 cm, it’s a manageable size for your bookshelf or design studio.
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Pros
- Impressive collection of international logos
- Offers great design inspiration
- Multilingual edition for wider accessibility
- Well-suited for both professionals and enthusiasts
- High-quality publication by TASCHEN
Cons
- Some may prefer color logos over black and white
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