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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Predictably Irrational by Dan Ariely presents systematic and predictable behaviors that lead to irrational decision making
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Item #: 60874

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Item #: 60874

NGN 49424

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Predictably Irrational by Dan Ariely presents systematic and predictable behaviors that lead to irrational decision making
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What Stands Out

Behavioral Insights
Explores the irrational behaviors that influence decisions, offering readers profound insights into human psychology and how context affects choice.
Expanded Edition
Includes updated research and additional examples, enriching understanding of economics intertwined with human behavior and enhancing learning for a diverse audience.
Illustrated Format
Visually engaging illustrations aid comprehension, making complex concepts accessible and appealing to readers, fostering deeper connection with content.

Product Details

Get the revised and expanded edition of Predictably Irrational by {{AUTHOR}} with hidden forces that shape our decisions. Available on Ubuy Nigeria. Shop now!
  • Revised and expanded edition of 'Predictably Irrational' by Dan Ariely
  • Challenges common assumptions about rational decision-making
  • Explores systematic and predictable irrational behaviors
  • Addresses various daily life decisions like drinking coffee and choosing a romantic partner
  • Bestselling book on New York Times, with a thought-provoking analysis
  • Other related books by the author: 'Irrationally Yours', 'The Honest Truth About Dishonesty', 'Dollars and Sense', and 'The Upside of Irrationality'
Item Weight1 lbs (450 grams)

Who Should Buy?

Suitable For
  • Behavioral Science Enthusiasts

    Individuals interested in understanding psychological and behavioral economics will find valuable insights throughout the book.

  • Business Professionals

    Professionals in marketing and management can use the insights to enhance decision-making and improve customer engagement strategies.

  • Students of Psychology

    College students studying psychology or human behavior will gain a solid foundation in behavioral economics principles from this book.

Not Suitable For
  • Hardcore Skeptics

    Readers who distrust behavioral science theories may find the concepts unconvincing and overly simplistic in application.

  • Technical Experts

    Professionals looking for in-depth quantitative analysis will not find sufficient technical depth to satisfy their academic needs.

  • Casual Readers

    Individuals seeking light, entertaining reading may find the book's analytical nature unnecessarily dense and challenging to engage with.

Product Description

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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Customer Questions & Answers

  • Question: What is the main theme of 'Predictably Irrational'?

    Answer: The main theme of 'Predictably Irrational' is that human decision-making is often not as rational as we believe. Dan Ariely illustrates how various hidden psychological forces influence our choices, leading us to make predictable decisions that may defy logic. Understanding these patterns can help improve decision-making in various fields, such as marketing, economics, and personal finance.
  • Question: Who is the author of 'Predictably Irrational'?

    Answer: 'Predictably Irrational' is authored by Dan Ariely, a renowned behavioral economist. Ariely's work focuses on understanding the irrational behavior of humans in a systematic way. His insights are based on extensive research and experiments that reveal the complexities of human decision-making, making this book a significant contribution to the fields of economics and psychology.
  • Question: Is 'Predictably Irrational' suitable for academic studies?

    Answer: Yes, 'Predictably Irrational' is highly suitable for academic studies, particularly in psychology, economics, and behavioral science courses. Its accessible writing style and compelling research findings make it an excellent resource for both students and educators. The book is often used in lectures and reading lists to illustrate key concepts in human behavior and decision-making.
  • Question: What are some key concepts discussed in the book?

    Answer: Key concepts in 'Predictably Irrational' include anchoring, the influence of expectations, the impact of social norms, and how emotions affect decision-making. Ariely discusses how these factors often lead individuals to make choices that contradict traditional economic theories of rational behavior. Each chapter provides engaging examples that illustrate these principles in real-world contexts, helping readers grasp the complexities of their own decisions.
  • Question: Can I use 'Predictably Irrational' in my professional life?

    Answer: 'Predictably Irrational' provides valuable insights that can be applied in various professional settings, especially in marketing, sales, and management. By understanding the psychological factors influencing consumer behavior, professionals can design better products, craft effective marketing strategies, and improve negotiations. This book serves as a practical guide to enhancing decision-making processes in a work environment.
  • Question: What format is the revised edition available in?

    Answer: The revised edition of 'Predictably Irrational' is available in paperback format, which offers durability and easy readability. Additionally, the book features illustrations that enhance the understanding of key concepts discussed within. This format is particularly beneficial for readers who prefer a tactile experience and enjoy the engagement that visuals bring to the learning process.
  • Question: Are there any illustrations in this edition?

    Answer: Yes, the revised and expanded edition of 'Predictably Irrational' includes illustrations that complement the text. These visuals help clarify complex ideas and enhance the reader's grasp of the psychological principles Ariely discusses. The inclusion of illustrations makes the book more engaging and accessible, particularly for visual learners.
  • Question: What audiences would benefit from reading this book?

    Answer: 'Predictably Irrational' appeals to a broad audience including students, professionals in business and marketing, and anyone interested in psychology and behavioral economics. It is beneficial for those looking to understand how their decisions are influenced by irrational factors, as well as marketers seeking to better connect with consumers. The book's relatable examples make it a compelling read for a diverse range of readers.
  • Question: Where can I buy 'Predictably Irrational' in Nigeria?

    Answer: You can purchase 'Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions' from Ubuy in Nigeria. Ubuy is a reliable online retailer that offers a wide selection of books and other products, ensuring a convenient shopping experience. Simply visit their website, search for the book, and complete your order for a seamless purchase.
  • Question: What are the benefits of reading 'Predictably Irrational'?

    Answer: 'Predictably Irrational' provides numerous benefits, including a deeper understanding of the factors that govern our decisions and the ability to recognize our own biases. By exploring Ariely’s research, readers can learn how to make better choices in personal and professional contexts. Additionally, this knowledge can foster improved critical thinking skills, making the book not just informative, but transformative.

Statistics Editorial Review

Predictably Irrational is a fascinating book that explores the irrational decisions we make, even when we believe we are behaving rationally. The author shares use case stories to make the book more interesting than others in the genre. It is a marketing classic that provides insights into how consumers and humans think in everyday transactions. While some reviewers found the writing style boring and felt that the experiments were predictable and incomplete, overall, the book offers practical implications and valuable insights.

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Pros

  • Use case stories make it more interesting than other books in the genre
  • Offers insights into how consumers and humans think in everyday transactions
  • Provides practical implications

Cons

  • Writing style can be boring

Product Price History

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NGN 49424

Order now and get it around Saturday, June 27

QTY:

Secured transactionsecured transaction

Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.

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Fastest cross-border delivery

Features & Benefits

  • Revised and expanded edition of the New York Times bestseller
  • Common assumption of rational behavior is refuted
  • Misguided behaviors are systematic and predictable