- Home Page /
- Books /
- Business & Money Books /
- Marketing & Sales Books /
- Marketing /
- Marketing: An Introduction
Item #:
7615903
Marketing: An Introduction
Item #:
7615903
NGN 448200
Price Details
Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )
*All items will import from US
0 ratings
Write a review
In stock
Imported from USA store
QTY:
Order now and get it around Thursday, August 20
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
Our Top Logistics Partners
Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
Fast
Shipping
Free
Return*
Secure Packaging
100% Original Products
PCI DSS Compliance
ISO 27001 Certified
Note: Step Down Voltage Transformer required for using electronics products of US store (110-120). Recommended power converters Buy Now.
Product Details
| Publisher | Pearson |
| Publication date | February 1, 2016 |
| Edition | 13th |
| Language | English |
| Print length | 672 pages |
| ISBN-10 | 013413219X |
| ISBN-13 | 978-0134132198 |
| Item Weight | 2.75 pounds (1.25 kg) |
| Dimensions | 8.6 x 1.2 x 10.9 inches (21.8 x 3 x 27.7 cm) |
Product Description
Marketing: An Introduction
Have any Query? Chat with us
Customer Questions & Answers
-
Question:
Is the access code included with the book?
Answer: No, the access code is not included. -
Question:
What should I do before purchasing?
Answer: Check with your instructor to ensure you select the correct ISBN. -
Question:
Can I use this textbook for different courses?
Answer: This textbook is specifically designed for undergraduate courses on the Principles of Marketing.
Marketing Editorial Review
The editorial review of "Marketing: An Introduction 13th Edition" highlights a mixed customer experience with the product, primarily focused on its content but marred by presentation and quality issues. Many users are content with the content, stating that the material is relevant, insightful, and effectively integrates real-world examples. However, this positive reception is tempered by significant concerns regarding the physical condition of the book, particularly with used copies that reportedly have misprints, missing pages, and poor binding. Several customers have expressed dissatisfaction concerning the quality of the used copies they received, mentioning issues such as pages being torn or missing entirely, which detracted from their ability to complete course assignments tied closely to the reading material. Additionally, multiple reviews pointed out typos and poor formatting, suggesting the text may require better editorial oversight. Overall, while the book seems to provide useful and informative content for students engaging with marketing principles, its usability is hindered by physical defects and editorial errors. **
Customer Reviews & Ratings
1 customers ratings
-
5 Star
100%
-
4 Star
0%
-
3 Star
0%
-
2 Star
0%
-
1 Star
0%
Review this product
Share your thoughts with other customers
Pros
- Informative and relevant content
- Real-world examples help contextualize concepts
Cons
- Presence of typos and formatting errors
Platform Trust & Buyer Confidence
MA
Mohammad
Verified buyer
“Excellent quality and original too,when ubuy send original things I will appreciate that ,I very satisfied thank you”
23 July 2026 · via Trustpilot
CK
Chitra
Verified buyer
“The order and delivery progress was communicated very well. Package arrived within the estimated time. Products arrived as expected in good condition.”
22-Jul-26 · via Trustpilot
K
kund
Verified buyer
“Good supply of products. Safe payment methods, and shipment worldwide! Genuine products.”
23-Jul-26 · via Trustpilot
OO
Onesi
Verified buyer
“Was my first time buying a product from Ubuy, but I found it so helpful. This is reliable. Gonna place a new order!”
22 July 2026 · via Trustpilot
SJ
SAO JOHN
Verified buyer
“Ubuy is a great online platform to buy stuff. Reliable, fast delivery time and great value for money. I've been using Ubuy online shopping platform for three years now and will continue to do so.”
23 July 2026 · via Trustpilot
Secure Checkout
Global Delivery
Easy Returns
Genuine Products
Product Price History
Important information
- Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
- Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.
NGN 448200
Order now and get it around Thursday, August 20
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Secured transaction
PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
Our Top Logistics Partners
Fastest cross-border delivery
Features & Benefits
- Learn effective marketing strategies focused on customer value.
- Includes real-world examples to make concepts relatable.
- Covers the latest trends including online and digital marketing.
- Integrates MyMarketingLab to personalize and enhance learning.
- Perfect for undergraduate students studying marketing principles.
- Engaging design ensures a total learning package.
Ubuy Assurance
Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.