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Item #:
140169831
Brand Global, Adapt Local: How to Build Brand Value Across Cultures 1st Edition
Item #:
140169831
NGN 81468
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What Stands Out
Cultural Insights
Provides deep insights into cultural nuances that influence brand perception, helping marketers tailor their strategies effectively for diverse audiences.
Global Strategy
Equips brands with a framework to maintain a cohesive global identity while adapting to local markets, ensuring relevance and resonance across cultures.
Practical Examples
Includes real-world case studies showcasing successful brand adaptations, offering actionable lessons that can be applied directly to any organization’s marketing approach.
Product Details
| Item Weight | 1.5 lbs (680 grams) |
Who Should Buy?
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Marketing Professionals
Ideal for marketers looking to understand cross-cultural branding strategies for global campaigns and localized market relevance.
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Business Strategists
Helpful for strategists aiming to enhance brand value across diverse markets through culturally adaptive practices.
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Students of Marketing
Suitable for students seeking insights into global branding theories and practical applications in multicultural environments.
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General Readers
Not suitable for those looking for light reading material without a strong emphasis on marketing and branding concepts.
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Niche Audience Members
May not benefit readers focused on highly specialized sectors with little interest in cross-cultural branding techniques.
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Beginner Marketers
Less beneficial for beginners needing foundational knowledge rather than advanced strategies in global branding.
Product Description
Brand Global, Adapt Local: How to Build Brand Value Across Cultures 1st Edition
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Customer Questions & Answers
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Question:
What will I learn from this book?
Answer: You will learn how to develop a global mindset, navigate cultural differences, and effectively localize your marketing strategies while staying true to your brand. -
Question:
Who are the authors and contributors?
Answer: The book includes insights from leading marketers and global brands such as Nike, LVMH, Nestlé, Shiseido, Natura, and Marriott. -
Question:
Is this book suitable for beginners in marketing?
Answer: Yes, the book is designed to provide valuable insights for marketers at all levels, helping both individuals and organizations thrive in a global market.
Direct Editorial Review
**** "Brand Global, Adapt Local: How to Build Brand Value Across Cultures" by Katherine Melchior Ray and Nataly Kelly has emerged as a pivotal resource for professionals navigating the complex landscape of international marketing. The book excels through the sharing of real-world business stories drawn from the authors' extensive experience across key global markets, including the US, Europe, Asia, and Latin America. Readers have praised its engaging narrative and the wealth of actionable insights it provides, making it a must-read not only for marketers but also for anyone working in culturally diverse environments. The concept of "glocalization" is a standout theme, offering practical frameworks for managing brand integrity while respecting cultural sensitivities. The book is structured into four parts that effectively cover essential marketing foundations and delve into the nuances of cross-cultural communication and international team management. There’s a clear emphasis on understanding local preferences to foster innovation and authentic connections—critical factors in today's globalized business climate. What sets "Brand Global, Adapt Local" apart is its ability to blend strategic insights with relatable, personal anecdotes, providing readers with both authority and warmth. This combination engages readers from various backgrounds, encouraging them to refine their branding strategies in a way that is thoughtful and culturally aware. Central to the message is the idea that localization goes beyond mere technical processes; it requires a mindset shift for lasting relevance in international markets. Additionally, the book serves as a valuable resource for localization professionals by illustrating the nuances necessary for cross-functional collaboration. By bridging the gap between traditional marketing and the evolving demands of localization, the authors reinforce the importance of empathy and respect in cross-cultural communication. Overall, "Brand Global, Adapt Local" is not just a theoretical guide; it transforms how marketers can approach branding on a global scale while thoughtfully engaging with local audiences. Its broad appeal and comprehensive insights make it highly recommended for anyone looking to navigate the intricacies of global business with skill and sensitivity. **
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Pros
- Engaging and relatable real-world stories
- Actionable insights applicable to various professional backgrounds
- Comprehensive coverage of multicultural branding principles
- Practical frameworks for glocalization
- Strong emphasis on empathy and cultural respect in marketing
- Valuable resource for both marketers and localization professionals
Cons
- May not cater to readers seeking deep technical explorations of marketing tools or AI in localization
Product Price History
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NGN 81468
Order now and get it around Thursday, June 25
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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Features & Benefits
- Learn from global experts on building international brands.
- Understand cultural nuances to captivate diverse consumers.
- Gain insights from leading brands like Nike and LVMH.
- Navigate challenges and leverage new markets effectively.
- Balance brand identity while localizing marketing strategies.
- Enhance innovation through consumer insights and data interpretation.